Is Shorter Better In Video Marketing?

Is Shorter Better In Video Marketing?

If there is one marketing notion you’ll see mentioned again and again, it’s that shorter videos are better. But if you’re in B2B and you’re catering to prospects that travel a much longer purchasing journey than those in B2C markets, you may not want to take this widely-shared video marketing guideline as a hard truth. (more…)

Choosing A Website Design Company

Choosing A Website Design Company

While no two website design providers are exactly the same, they can usually be fit into one of two categories. You have your large, corporate website design providers that serve hundreds and thousands of customers with fairly standardized offerings. (more…)

Choosing A Website Design Agency

Choosing A Website Design Agency

While no two website design providers are exactly the same, they can usually be fit into one of two categories. You have your large, corporate website design providers that serve hundreds and thousands of customers with fairly standardized offerings. (more…)

Is It Time To Advance Your Website?

Is It Time To Advance Your Website?

As B2B companies staked their claim on the internet with their first websites, they typically started with the basics: a homepage, an about-us page, and a contact page. And if they were really pioneering at the time, they listed their products in an online catalog so that visitors could make an online purchase or request a quote. (more…)

What Your Average Explainer Video Does?

What Your Average Explainer Video Does?

As explainer videos have risen in popularity, more and more companies—including those in the B2B community—have taken a strong interest. After all, video has become imperative for any successful marketing approach, and explainer videos are quick, focused, usually within even modest budgets. (more…)

What Makes A Website Design A Marketing Website Design?

What Makes A Website Design A Marketing Website Design?

In conventional and current website design practices there is a lot of emphasis on branding. There are numerous agencies that will create a branded website and all manner of software that will enable you to do this on your own. It really doesn’t take much to create a website that will serve as a center point in establishing your company’s web presence. (more…)