How Would You Advertise On The Apple Watch?

How Would You Advertise On The Apple Watch?

Just a few days ago, we talked about how important it will be for B2B to follow B2C in multi-device marketing efforts. This means updating your website so it’s responsive to mobile and tablet viewing, but it also means thinking ...

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How Many B2B Companies Are Actually Using Social Media?

How Many B2B Companies Are Actually Using Social Media?

A recent survey of more than 100 B2B marketing executives revealed that most B2B companies do have corporate social media accounts– 95% of them actually. While most have gotten the message that a presence on Facebook, Twitter, Google Plus, LinkedIn, ...

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Why Your B2B Website Needs To Go Beyond The PC

Why Your B2B Website Needs To Go Beyond The PC

The first time you saw your complete inventory of products go from a print catalog to a fully integrated, online catalog, you probably felt as though your business was ready to thrive and compete in a new age.   As ...

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Creating Effective Media On A Budget

Creating Effective Media On A Budget

Too often, when companies create content for their websites, blogs, social media accounts, and elsewhere online, they forget the importance of images and video that contribute to their message and brand. It might be oversight, but if you’re a small ...

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Why Are Your Google Ads Getting So Few Clicks?

Why Are Your Google Ads Getting So Few Clicks?

That’s because they may be included in more than half of Google ads that aren’t even viewed. According to new research from the search engine giant, 56.1 percent of the ads on its advertising platforms aren’t being seen. Metrics from ...

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